Makers of men’s luxury, casual shirts with an eye for style and detail. 
 Our shirts form the foundation of a timeless and distinctive look, one that ensures a sense of style no matter what the occasion.

“There is adaptability in a refined luxury casual white shirt,
a shirt which goes from day to night, summer to winter, and office to weekend.”  
– Woody Appleby

Hi, I’m Woody Appleby, CDO (Chief Design Officer).  I’m also a humorist, a gentleman, a lover of music, wine (red please), and the Green Bay Packers.  I love the outdoors, splitting wood, hiking, and working out with my fellow F3 pax ( at 5:30 AM.  In addition I am a highly skilled and much decorated All Terrain Bocce player…really!

Woody, Adria and Lucy.


We are proud sponsors of Camp Blue Skies,
a camp for developmentally disabled adults!


Hi, I’m Adria Molinari, CPS (Chief Problem Solver) and CCB (Chief, Cook and Bottle washer)!  I’m a mother, animal lover (we have three rescued cats and a doberman), advocate for the developmentally disabled and I love to cook. I believe we can make a difference in the lives of others by the way we treat people.